What is Page CTR, CPC and Page RPM?

CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressions

CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks

RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.

They very widely by site & may vary widely from day to day in the same site. 

Other Words:

***CTR is click through rate::: For standard content ads, the number of times a user clicked on an ad. For link units, the number of clicks received by ads on a page resulting from a link click.


***RPM is Rate per 1000 page views::: Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

***CPC is::: The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. In your reports, CPC is calculated by dividing the estimated earnings by the number of clicks received.